Your Best Value When Selling Your Business
The business was established in 1981 and sells into the lucrative horse-owner & equestrian enthusiast market in the western suburbs of a major metro area in the Midwest. Products are branded and certified, creating a competitive advantage.
Products & Services
Products are produced locally by employees with over 16 years’ experience. The business sells direct to consumer and through resellers. Products are packaged wholesale, branded and/or private labeled. The company provides deliveries 24-7-365 on the same day, next day and on fixed weekly schedules. They are capable of handling any size order no matter how large or small and service committed customers through the winter months.
While misconceptions associate horse ownership as an activity predominantly enjoyed by the wealthy, the truth is that the socio-economic deck is actually quite shuffled. Of the nearly 2 million horse owners in the US, only 28% earn annual incomes exceeding $100,000 while 35% have an annual household income below $50,000. Almost half of horse owners are from the middle class, earning incomes between $25,000 - $75,000.
Sales Adj. EBITDA
2022 YTD Jun + 28.43% YOY
2021 - 892,607 427,226
2020 - 644,671 242,536
2019 - 455,460 251,136
· Solid reason for the sale
· Key Operating Manager in place
· Well-equipped business
· Poised for continued growth
· Established profitable business
· Stable - Fragmented industry
· Strong repeat revenue
· Potential for recurring Revenue
· B2B Reseller base
· B2C Customer base
· Branded products
Potential For Growth
The business is exceptionally “scalable” organically, through resellers and/or commercial accounts. The delight of horse ownership touches all walks of life.
This past year this business saw a 27% increase in growth, attributed mostly to increased and more widespread brand awareness. Mainly focused on the equine industry as there is plenty of market share to fuel future growth. While there are competitors in the market and the target market, none of them have a brand presence and reputation to match this business. The business produces 2,150 tons of hay, which is enough to feed 478 horses for an entire year. With an approximate horse population of 160,000 in the market area, there is considerable room for continued growth.
According to IBIS World (a leading research firm), changing consumer preferences will likely drive demand and revenue is expected to continue to increase. The owner controls processing, so he has been able to reap the reward of higher prices. He does not need to negotiate with a processor, which has boosted revenue and proﬁtability for the period.